Special Publications

2010 Edmonton Woman Consumer Guide. (PDF)	Consumer Guide The Guide is available as one complete pdf file here (4.95 MB), or pick up a copy on newsstands within the Edmonton area. Click on the thumbnail to view the full pdf. Resources for Women From the Edmonton Woman Consumer Guide. The resource listings from the Guide in HTML format.

Editorial

Today’s women are savvy consumers. They are more willing to spend, but they are also more discerning about what they buy and where they shop. Shopping is no longer just about getting the product in the right size and at the right price.

The savvy female shopper regards shopping as a total experience. She requires the convenience of kiddie carts and comfortable family washrooms if she is to have junior in tow. She seeks personalized attention – not merely suggestions from store assistants but professional advice from established fashionistas. On her shop-till-you-drop days, she appreciates being able to rest on soft-cushioned seats in between her shopping sprees, and being given a variety of menu options to whet her appetite and recharge her energy for more adventures.

Big malls in Edmonton understand all of these needs and are ever ready to pamper their shoppers. We catch up with a couple of these malls to bring you the latest of what they have in store for you.

Where grocery shopping is concerned, today’s female needs to scrutinize traditional money saving advice to see if it works for her and her family. Buying in bulk and buying generic is not necessarily the most economical way to stock the pantry and fridge with fresh, healthy products. Rachel Singer Gordon’s article on busting bargain myths provides some food for thought on grocery savings.

And if you are going to be on your feet for many hours, whether shopping or enjoying the outdoors, you will need comfortable footwear, so check out Sharon Mayr’s recommendations on sandals, thongs, flats, etc. to keep your feet happy.

Other informative articles in this year’s Edmonton Woman Consumer Guide cover tips on buying a condominium, ideas on including turkey in your meals, and the effects of unilateral hearing loss. Also included for your reference is an updated list of useful resources.

We believe an informed consumer is a happy consumer. We hope you would find the information in this 14th annual edition helpful and wish you many hours of happy shopping.

Jeannie Chua, for the Editorial Committee